About Us

Our origin

GRS Group was founded in 2010, and we embarked on a mission.

GRS Group sprang to life with a simple but profound dream: to make everyday life better for homes and businesses. It wasn't just about crafting top-notch appliances; it was about truly listening to and serving our customers. Inspired by his enlightening experiences in Asia's dynamic business environment, our founder, José Rafael Chahin, came back home with a treasure trove of knowledge and a big idea. For him, service wasn't just a business strategy; it was a heartfelt way of life.

Over the years, we've grown and evolved, but our heart remains the same. Today, 15 years later, GRS Appliances isn't just a brand. It's a trusted friend to thousands, synonymous with unwavering service and quality. With a presence spanning 10 global chains and representing 30 regional brands, our story is a testament to the transformative power of genuine service and the boundless drive of our team. Our growth story gained momentum when Giselle Carole Canahuati joined us. With her flair for marketing, she's been our guiding star, helping the GRS name shine even brighter.

As we continue our journey, we invite you to be more than just a customer.

Be a part of our family. Join us in our ongoing adventure, where every chapter promises better products, services, and above all, authentic connections.

Together, let's make every day better.

Our mission

Our mission goes beyond the supply of professional appliances.

We're committed to ensuring that our customers' needs are met promptly and efficiently, and our expansive global reach enables us to deliver on this promise every day.

Around the world

Our extensive operational network and our commitment to quality and service have enabled us to make our mark in multiple markets worldwide.

We are proud to hold a commanding regional market share with 55% in the freezer segment and a dominant 87% in refrigerated display cases. This significant share testifies to our unparalleled commitment to delivering quality products and superior service to our customers.

We've extended our presence to more than 4000 points of sale, showcasing 30 regional consumer brands across 10 regional chains around the globe. Our wide reach is backed by a solid regional network of a dedicated team of technicians and a constant supply of requisites. This ensures we're always ready and equipped to serve our customers promptly and efficiently.

Our entry into the US market marks a significant milestone in our journey. This expansion aligns perfectly with our commitment to broadening our global footprint and bringing our quality appliances and exceptional service to more homes and businesses.

Our Story GRS Group: A Journey of Innovation and Excellence!

From our pioneering refrigerated display in 2006 to our expansive presence across regions today, GRS Appliances has consistently set benchmarks. Join us as we navigate the pivotal milestones that have forged our legacy in the appliances industry.

2006

The Dawn of an Era

In a time where budding entrepreneurs struggled with limited viable options to store and display their chilled products, our unwavering spirit of perseverance shone through. We embarked on a mission to address this gap and proudly introduced the first-ever refrigerated display case designed specifically for these visionaries. And just like that, GRS was born!

2007

Masters of the Cold

Fueled by the roaring success of our refrigerated showcases, we rode the wave of innovation in the commercial refrigeration sector. In no time, we rolled out our inaugural freezers, tailored to excel in our unique market conditions.

2009

Bridging Homes and Businesses

Recognizing that numerous ventures often take root within homes, we identified a need for hybrid refrigerators catering to both households and businesses. As we refined our refrigerator designs, we also ventured into the realm of gas stoves, keeping in line with our philosophy: amalgamating durability, functionality, and aesthetic appeal.

2013

Pushing Boundaries with Development & Innovation

With growing trust from our consumers, our horizons expanded. 2013 witnessed the introduction of our air conditioning range, tailored for both homes and businesses. This fervor of innovation didn’t stop there; in the years that followed, we unveiled our TV category and introduced our maiden washing machines.

2015

Crafting All-round Solutions

In our relentless pursuit of excellence, we developed a line of smaller appliances, debuting with microwave ovens, water dispensers, fans, blenders, and toaster ovens.

Present Day

Onward and Upward!

Today, GRS’s footprint spans across Central America, Puerto Rico, the Dominican Republic, Trinidad & Tobago, and Ecuador. Our innovation engine continues to rev up, setting the pace for a brighter, more exciting future! Join us as we continue to shape the future of appliances, one innovation at a time!